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2024 speakers

"Do Good TogetheR"

Topic: Service, volunteerism, and fundraising as relationship builders in our organizations and events, and as tourism marketing assets for the destinations we serve.

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Crystal Hendrickson (Pace) - Vice President, Sales, & Public Relations
Pinnacle Partnership

Crystal has served the hospitality community for 20 years, and the Upstate of South Carolina for the last 13! As VP of Sales and PR for Pinnacle Partnership, she oversees 9 hotels, a conference center, a delicious restaurant, and upcoming development projects. She leads with her heart and hands as a volunteer and leader at Rebuild Upstate, Women’s Rights and Empowerment Network, LGBTQ Fund SC, Southeastern Tourism Society, Spartanburg Tomorrow Tourism PAC, South Carolina Restaurant Lodging Association, and She is an alumni of Leadership Spartanburg and Alumni Association and is currently participating in Leadership Greenville. Personally, she enjoys cooking, eating, hiking, and sunshine with her wife and puppies!



Bill Dunlap - Chief Tourism Development Officer
OneSpartanburg INC.

Billy Dunlap is the Chief Tourism Development Officer at OneSpartanburg, Inc. and has served in that capacity since July 2022. Prior to that, he was the President/CEO of Visit York County in Rock Hill, SC. Billy is a native of Rock Hill and a resident of Spartanburg. In his spare time, Billy has officiated NCAA Division I men’s basketball for 27 years.



Liz Evans - Development and Marketing Director
Partners for Active Listening

Liz is the Development and Marketing Director at PAL: Play. Advocate. Live Well. She has over nine years of experience working in the nonprofit sector and holds a Master of Public Administration degree in nonprofit management from Clemson University.



Lenza Jolley - VP Membership and Development
South Carolina Restaurant and Lodging Association

Lenza is a seasoned, award-winning communications professional with more than 12 years of experience in the hospitality, insurance and nonprofit industries. As the Vice President of Membership and Development, she leads the Association's membership development and partnership outreach, in addition to the everyday communications and marketing efforts. Lenza was recently elected to serve on the American Advertising Federation's Council of Governors Executive Committee for 2023-2024 as Secretary/Treasurer. She previously served two terms as Governor for AAF’s Third District from 2021-2023, representing nine local clubs in South Carolina, North Carolina and Virginia on the AAF’s Council of Governors. Prior to that, Lenza served as President of AAF Midlands in 2018; and as a board member for Community in Schools of the Midlands and the Columbia Museum of Art’s Design League, in addition to Time for Art Gala Chair for Columbia Opportunity Resource. She is graduate of the U.S. Chamber's Institute for Organization Management's Northeast Institute at Villanova University. Lenza has also completed her Ethics in Advertising Certification and is a Meta Certified Community Manager. Lenza is a 2017 graduate of the Riley Institute’s Diversity Leaders Initiative (Midlands X), establishing a “rainy day” endowment fund for Midlands Technical College. A native of Spartanburg, Lenza has a bachelor’s degree in journalism with a minor in graphic design from the University of South Carolina.



Amanda Richardson - Vice President of Resource Development

United Way of Piedmont

A dedicated community advocate and seasoned professional, Amanda Richardson serves as the Vice President for Resource Development at United Way of the Piedmont. Amanda earned her Business Economics degree from Wofford College in 2008 and later obtained a Certified Fundraising Executive certificate in 2014. In her role at United Way, Amanda plays a pivotal role in advancing the organization's mission by leading fundraising efforts and overseeing brand experiences. Recognized as one of Spartanburg's 40 under 40, Amanda brings a wealth of experience and a genuine passion for community development. Beyond her professional commitments, she actively engages with the community through her role as a content creator under the name Hub City Bites, sharing culinary insights through restaurant reviews and recipes.

Discussion Flow
followed by Q&A


Introduction to Hubitality's origins and importance

+ Introduction to panelists and their organizations


How organizations encourage growth & connection through

service and events


Considering adding a service and fundraising component to events

+ How to implement it


Ideas & resources

for adding a service, volunteerism, or fundraising component

to an event


Service, volunteerism, & fundraising through events helping local communities

& destinations

+ Events & non-profit organizations as tourism drivers and place-makers

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